27 Nov

Mlm, otherwise known as Network marketing is a people business and people join people, not the company you are representing. You can take charge of your future only when you take control of your income source and one of the best ways to do this is by owning your own business. Building good rapport with potential prospects goes a long way in ensuring your success in network marketing which in turn ensures a regular source of income.

“Rapport is the ability to enter someone else’s world, to make him feel that you understand him, that you have a strong common bond.”
– Motivational speaker Tony Robbins

Have you ever known someone who has a knack for connecting with people? I have a friend who just draws people to himself the way ants are attracted to sugary substances, no matter the gender, colour or tribe and I always tell him he is not making the best use of the gift he had. No matter who he meets, he manages to create a sense of trust and understanding within a matter of minutes.

It is very easy to believe that this is a natural gift and it is but it can also be developed. Developing rapport is a skill that anyone can learn and then use and it doesn’t matter what industry you’re in. Knowing how to build rapport can bring you countless opportunities, leads, prospects and invariably business partners. After all, when you have rapport with someone, that person wants to help you succeed and vice-versa!

So what is rapport? And how you can learn the skills needed to build it? We’ll examine all of this, and more, in this article.

The Oxford English dictionary defines rapport as “a harmonious understanding or relationship”

Put simply, you have rapport with someone when there is mutual liking and trust. Once you’ve established rapport with a person, he or she is far more likely to be open with you and share information, buy your product, recommend you to others, or support your ideas. And when someone has established rapport with you, you’re likely to do the same.

Why Build Rapport?

Building honest rapport is a skill that you can use anywhere. You can use rapport to create a positive connection with new or existing team members,build good relationship with your down lines or uplines,break the ice with your new team members and get support for your ideas and proposals. In short, establishing rapport with people can open doors, create opportunities, and lead to excellent relationships.

Please note that rapport is similar to trust, and you can often  build trust and rapport simultaneously. However, building rapport focuses more on establishing a bond or connection.

Building Honest Rapport

Clearly, you can build rapport honestly, or you can use it cynically.Good team working, for example, depends on good relationships. Honest rapport-building is great for developing these, and it benefits everyone.

However, if you’re building rapport to sell someone something that they wouldn’t otherwise want, or that will do them harm, then this is cynical and manipulative. Watch out for this type of rapport-building – you may encounter it often!

How to Build Rapport

Let’s now look at strategies and techniques that you can use to build rapport with others.

1. Find Common Ground

When you meet someone new, do your best to find something you have in common. Use open-ended questions to discover some personal information about the person: perhaps you attended the same school or university, have the same favorite vacation spot, grew up in the same city, know the same people, or root for the same sports team.

Remember, any common ground can help establish rapport – it can even help to have an interest in someone’s life or hobbies, or to share similar beliefs and values.
Please note that it’s important to be sincere here; don’t make up an interest in something just to create rapport. Not only can this seem desperate; it can dent your credibility!

2. Focus on Your Appearance

How you dress is a key component of making a great first impression and establishing rapport with someone. Your appearance should help you connect with people; not create a barrier.

For instance, imagine you’re meeting a factory worker for an appointment and you’re dressed in a well-tailored, expensive suit. Meanwhile, the supervisor has been working out on the floor all day; he’s dressed in jeans, a worn t- shirt, and work boots. The difference in your appearance is likely to make him feel uncomfortable and perhaps even slightly resentful.

A good rule of thumb is to dress just a little bit “better” than the people you’re about to meet. Whenever possible, find out about this in advance. If you arrive and see that you’re overdressed, you can quickly dress down by excusing yourself and do some necessary adjustment.hkj

3. Be Empathic

Empathy is about understanding other people by seeing things from their perspective, and by recognizing their emotions. Once you achieve this, it’s easier to get “on their level.”

To be more empathic, develop your emotional intelligence so that you can understand others better and also try to see things from other people’s perspectives.

4. Don’t forget About the Basics

In developing rapport with others, you should also use the tried-and-true basics of good communication such as shaking hands firmly, Loking people in the eye, smiling, holding your head up and maintaining good posture, Asking open-ended questions, Being sincere, and facing the person you are talking to instead of looking at your computer screen or mobile phones.

These basic principles form the foundation of great communication, and it’s hard to establish good rapport without them.
Please note that although there will be times when you will need to build rapport with someone quickly, it’s best done as part of a longer-term relationship .It’s important to use your best judgment when applying all these  principles as  using them incorrectly or dishonestly can actually stop you building rapport with people.

Reestablishing Rapport

Once rapport has been lost, rebuilding it takes time.

First, you need to confront why you lost the rapport in the first place. Be humbleand explain honestly and simply what happened. If you need to apologize, do so.

The next thing is to focus on ways to repair the broken trust. Make an extra effort to put in extra work if you need to, and keep your word. Transparency and showing a genuine concern for the other person’s needs will go a long way in rebuilding trust and reestablishing rapport.

Building good rapport with people creates understanding and trust and help you get into the other person’s world and naturally, they will be willing to join your team.

Please leave a comment if you love this post.

For your financial coaching and mentorship,leave a message on facebook,linkedin or twitter or send a message to my email address,


Posted by on November 27, 2011 in FINANCIAL INTELLIGENCE, Uncategorized



  1. Matthew Abolurin

    November 27, 2011 at 6:10 pm

    If you are not building relationships, then what are you living for?


  2. Tosin

    November 27, 2011 at 9:19 pm

    Love the post, Mobolaji.

    Your ability to be thoughtful about what you say or dress like when going for conversation with people is key.

    People dont care how much you know until they know how much you care.

    Build rapport, show you care, provide a solution to peoples’ problems and they will be attracetd to you.

    Thanks for sharing these with us.




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